A New Step Toward AI-Driven Mixed Reality Experiences
Samsung has launched the Galaxy XR, a new mixed reality headset designed to blend digital and physical worlds through artificial intelligence. Released on October 21 for $1,800, the device marks Android’s first major rival to Apple’s Vision Pro, aiming to redefine how users interact with technology beyond smartphones and laptops.
Developed in partnership with Google, the Galaxy XR leverages the company’s Gemini assistant to deliver immersive, context-aware experiences. Users can view apps on a massive virtual screen, interact through hand gestures and voice commands, and ask Gemini questions about whatever they’re seeing—whether it’s a restaurant, landmark, or vacation spot on Google Maps.
AI-Powered Interaction and Context Awareness
The integration of Gemini transforms the Galaxy XR into more than just a headset—it’s a digital companion that understands the user’s surroundings and intent. “It does take you closer to that sort of Jarvis scenario from sci-fi,” said Shahram Izadi, Google’s vice president and general manager of Android XR software, in an interview with CNN. “You can invoke actions as simply as having a conversation.”
During a demonstration, Gemini could not only identify objects in photos but also provide additional context, such as the best time to visit a location or even offer to book flights. When using Google Maps, the assistant recognized what the user was viewing, answering questions about landmarks without requiring a typed query.
Challenging Apple’s Vision Pro and Redefining Productivity
Samsung’s entry into the mixed reality market comes amid reports that Apple’s $3,500 Vision Pro has struggled to gain traction. Both companies envision headsets as the next evolution of personal computing, enabling users to replace traditional screens with immersive, AI-enhanced environments for work and entertainment.
The Galaxy XR allows users to display Android apps across virtual panels, view 3D media through Google Photos, and navigate software with intuitive gestures. Though the device is lighter than previous headsets, it remains bulkier than regular eyewear, raising questions about long-term comfort.
High Price, Big Ambitions
With its $1,800 price tag, the Galaxy XR undercuts Apple’s Vision Pro but remains a costly gadget for most consumers. Drew Blackard, Samsung’s senior vice president of mobile product management, acknowledged the challenge: “Is that enough to drive mass market adoption? Probably not. You probably need to see it come down over time.”
Still, Samsung and Google see the device as a foundational step toward a new generation of AI-powered eyewear. Future versions may include advanced emotion tracking, allowing Gemini to interpret a user’s expressions and respond more naturally—potentially making AI interactions feel closer to real human conversation.
As Samsung and Google bet on a future where AI replaces traditional interfaces, the Galaxy XR represents their boldest attempt yet to turn science fiction into an everyday reality.