Spotify has introduced a new in-app messaging feature, giving users a dedicated space to share songs, podcasts, and audiobooks directly with friends and family. Rolling out this week to Free and Premium users aged 16 and older in select markets, Messages aims to make music and content recommendations more seamless while opening new opportunities for creators to reach audiences through word-of-mouth sharing.
A New Hub for Sharing
For years, Spotify users have relied on external platforms to share music and podcasts. Messages now consolidates those conversations inside the app. Whether recommending a new audiobook for a book club, bonding over a favorite track, or exchanging podcasts, Messages allows users to spark conversations directly within Spotify. The feature enhances discovery by making it easier to share content one-on-one while strengthening connections between listeners and creators.
How Messages Work
Messages are private, one-on-one conversations where users can send Spotify content, text, and emojis. To start, listeners can tap the share icon in the Now Playing view, select a friend, and hit send. Users can message people they’ve previously interacted with on Spotify through features like Jams, Blends, collaborative playlists, or shared Family and Duo plans. Suggested contacts will also appear based on past interactions. Once a message request is accepted, conversations become two-way exchanges for ongoing content sharing.
Safety and User Control
Spotify emphasizes user control with the option to accept or reject message requests, block users, or opt out of the feature entirely through Settings. All conversations are protected with industry-standard encryption both in transit and at rest. Additionally, Spotify will use proactive detection technology to flag unlawful or harmful content, while moderators review reported issues. This layered approach balances privacy with platform safety standards, ensuring a secure environment for users.
Complementing Existing Integrations
Messages are designed to complement, not replace, existing sharing tools across platforms like Instagram, Facebook, WhatsApp, Snapchat, and TikTok. By integrating in-app messaging, Spotify aims to drive more direct conversations while maintaining compatibility with external social platforms that amplify discovery.
Conclusion
Spotify’s new Messages feature marks a significant step toward enhancing social interactions within the platform. By giving users a streamlined way to share recommendations and strengthening protections around messaging, Spotify is expanding both user engagement and opportunities for creators. The feature will continue to evolve, with plans for wider global availability in the months ahead.