CEO signals multiple announcements
Apple CEO Tim Cook has previewed what he called “a big week ahead,” beginning the morning of Monday, March 2. The company already scheduled an in-person media and creator event for March 4, fueling speculation that several product launches are imminent.
Industry rumors suggest Apple could unveil at least five products across three days. Cook’s latest social media post adds momentum to that expectation.
MacBooks appear front and center
In a teaser video shared by Cook, a hand shapes the Apple logo against what resembles the company’s signature space gray finish, widely interpreted as a hint at new Mac hardware.
Analysts expect Apple to introduce an updated MacBook Air as well as refreshed 14-inch and 16-inch MacBook Pro models. The higher-end devices are widely believed to debut with the next generation of Apple silicon, potentially branded as the M5 Pro and M5 Max.
Additional hardware possibilities
Speculation also points to a new entry-level MacBook that could come in brighter, iMac-style colors to appeal to a broader audience.
Beyond laptops, updated iPad models may be in development, and rumors have circulated about a potential iPhone 17e announcement. While Apple has not confirmed specific products, expectations are building ahead of the scheduled March 4 gathering.