Many readers have been asking for the next stock with high-upside opportunity heading into 2026.

After extensive research and diligence, the focus has now zeroed in on a new name that has the potential to become the next stock to triple.

Digital Brands Group (Nasdaq: DBGI) is emerging as one of the most overlooked AI plays in the public markets and investors buying the stock today could make a fortune with the stock.

While most investors are still focused on chipmakers and cloud giants, DBGI sits at the crossroads of fashion, e‑commerce, and data-driven personalization—a perfect setup for explosive upside as AI rewires the entire retail landscape.

DBGI is not just another online apparel company; it is rapidly evolving into a data and demand-intelligence platform wrapped in fashion labels.

By embedding AI into its core operations, the company can do three things that traditional retailers struggle with: 

  • Slash customer acquisition costs by targeting the right shopper with the right offer at the right moment, instead of wasting ad dollars on broad, inefficient campaigns. 
  • Optimize inventory and supply chains in near real time, reducing markdowns and dead stock while ensuring that bestsellers are always in stock. 
  • Personalize the entire customer journey, turning one-time buyers into high-lifetime-value repeat customers—arguably the holy grail of consumer brands.

In a world where attention is expensive and consumer tastes shift overnight, AI becomes DBGI’s competitive edge.

Instead of guessing what will sell, the company can let pattern-recognition algorithms read the signals from millions of data points—clicks, views, returns, basket builds—and rapidly turn those insights into profitable decisions.

Monetizing Data, Not Just Clothing

The biggest winners in the AI era are not simply those who sell products, but those who turn data into an asset.

DBGI could leverage its data backbone as a service layer—powering white-label solutions for other brands such as Nike, Adidas and Gap.

Right now, the market’s attention is still locked on the first wave of AI beneficiaries: semiconductor leaders, hyperscale cloud providers, and mega-cap software players whose upside is already widely recognized and priced in.

The second wave belongs to vertical specialists—companies like DBGI that weave AI deeply into a specific industry and unlock efficiencies incumbents cannot easily replicate. 

At current levels, DBGI is trading at bargain prices and as more analysts re-rate the stock to strong buy, investors buying shares today could witness massive profits.

Those who recognize this early potential have the chance to ride one of the next under-the-radar AI stories before Wall Street fully wakes up to its potential.

While DBGI hovers around $9, investors still have a brief window to buy shares before it reaches $30